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Brand Identity

The project

A brand identity that communicates an ethos

Onyx is an insurance broker in the heart of London City. It believes that the best business is one face to face as it means that personal communication is the best way to fully understand their clients’ needs. 

They already had a logo that was recognisable in the market but they were missing a brand that communicated this message of the best way to do things: The ‘Gold Standard’. 

We updated the logo and gave them an entirely new identity and communication platform.