Identity creation for a quirky, cheeky, retro but distinctly ‘feminine’ underwear label.
We created a visual language that called an homage to the pin-up era and gave scope to explore evolving styles.
From creative concept, identity, art direction, photography through to digital and print design.
A lighthearted, humorous twist on the underwear market that allowed us to utilise premium photography with a hint of nostalgia and humour.
This separated the brand from the tiresome seriousness of the market