Electra Vehicles


Electra build electric commercial vehicles and needed a new brand concept that reflected their forward thinking ideas and technologies.

the identity concept

Our solution

Raise the visual standard of content and make their commercial vehicles and technologies ‘cool’. Treat them like a luxury car brand for the commercial world.

Web presence

Vehicle UI

Visual Content

Graphical Tests

Creation of a 3D blueprints to showcase internal technologies and locations.

Identity upgrade


Creation of a modern logotype that strikes a balance between modern, legibility and futurism without being stereotypical.

Enhancement of the logo mark into a more refined emblem.


Visual identity and branded content that brings the brand up to date and makes sure it stands out within its sector.

200% percent click through increase to vehicle and technology pages and 300% increase in email traffic and enquiries.