Electra build electric commercial vehicles and needed a new brand concept that reflected their forward thinking ideas and technologies.
Raise the visual standard of content and make their commercial vehicles and technologies ‘cool’. Treat them like a luxury car brand for the commercial world.
Creation of a 3D blueprints to showcase internal technologies and locations.
Creation of a modern logotype that strikes a balance between modern, legibility and futurism without being stereotypical.
Enhancement of the logo mark into a more refined emblem.
Visual identity and branded content that brings the brand up to date and makes sure it stands out within its sector.
200% percent click through increase to vehicle and technology pages and 300% increase in email traffic and enquiries.