ION group is a collective of businesses and functions that deliver a multi disciplinary set of products and services in the financial sector.

Design a product and marketing materials that are led by the brand and that has flexibility to undertake an expanding business portfolio using a HR application as the test.

The Concept

A Design language

Simplified and personified using the humble dot. A symbol of solidarity but also powerful enough to be used in unison to create strong and powerful messaging.

It is also a handy UI device.

Promotional video

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A brand translated into an app