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FMCG

Lilly Pearl

Introduction Identity creation for a quirky, cheeky, retro but distinctly ‘feminine’ underwear label. Our solution We created a visual language that called an homage to the pin-up era and gave scope to explore evolving styles. From creative concept, identity, art direction, photography through to digital and print design. Digital & printed look books Printed collections […]

Categories
FMCG

HorseGuards London Dry Gin

Introduction How do you take a trademark and an unpackaged product to the next level? We were asked to create a brand from the ground up. A high-end premium Gin, aimed at a more refined export market and a modern discerning audience of adventurous jet setters. https://work.robfarquhar.uk/wp-content/uploads/2020/05/HG_Spirit-of-Adventures.mp4 Reviving a name Horse Guards London Dry Gin […]