Introduction Electra build electric commercial vehicles and needed a new brand concept that reflected their forward thinking ideas and technologies. the identity concept https://work.robfarquhar.uk/wp-content/uploads/2020/05/Electra_Truck1.mp4 Our solution Raise the visual standard of content and make their commercial vehicles and technologies ‘cool’. Treat them like a luxury car brand for the commercial world. Web presence https://work.robfarquhar.uk/wp-content/uploads/2020/05/Electra_desktop.mp4https://work.robfarquhar.uk/wp-content/uploads/2020/05/Electra_Mobile.mp4https://work.robfarquhar.uk/wp-content/uploads/2020/05/Electra_Truck2.mp4https://work.robfarquhar.uk/wp-content/uploads/2020/05/Electra_Truck1.mp4 Vehicle […]